Film Poster Draft - Ziaul

This is my poster for our film. This is not going to be the background picture because we haven't shot a legit photo as of yet. However we want a similar style photo for the actual poster in my opinion. The block production is random as well because we don't know all the music we have in our film. I chose to have just me as the poster background and the only name because I am the main character and the film is based on my character. I opted for this style mainly due to the fact of it being a dark scene, it is quite mysterious and can't see the man's face. I opted against using quotes and ratings for this poster. I used Paint.Net for this poster.

This was the movie poster before it got edited. I didn't know how to get rid of the random huge sign that took up most of the photo but fortunately Elliott helped me as he knew how to edit it out and this made a better, more improved poster because of it.

Conventions of Little White Lies (technical detail included) - Ziaul

Doc size: Height - 245 mm
                Width - 195mm

Each column is 52.4mm

Picture is anything within the film unaltered. It can be any realistic size the writer or whoever puts in the Little White Lies wants it to be.

Title: Century Gothic.

Film review research : - Elliott

Who is the target audience - Ziaul and Elliott

Ziaul

Little White Lies is for mature more upper class or educated people. The slick sophisticated design shows it might be for middle/upper class. In comparison to the more bold and loud design of Empire, which is for more average film watchers and less enthusiastic critics. It always writes about films some people never hear about, independent films, these are films which cannot afford to put themselves of cinemas. There are always in depth analysis and knowledge about the film.

This photo represents a LWL survey carried out for the general public to see who reads LWL and who don't read it as much. As you can tell males aged 25-25 are the people who seem to read the magazine the post compared to other age groups.

Elliott

The above infographic is very helpful in determining which classes of people read the magazine, especially the statistic that states exactly half of their sample readership earns over 20k a year (a high percentage compared to many other types of magazine) this would suggest- in theory- that a large chunk of LWL's readership is of an upper class, and this influences the type of vocabulary that would be used in writing my film review: for example saying 'vernacular' instead of 'vocabulary'. To this end it's been pretty much decided for me that I will be the one writing the actual text for the film review, because I write far too posh-ly at the best of times.

The 'Little White Lies' media pack (something given to potential writers/ contributors to help them match the magazines style) also helped by showing that LWL's primary means of UK distribution is in WHsmith's. This means that when writing the review no vulgar or controversial language/ideals can be used as this would violate the type of magazine genre that WHsmith stocks and would probably lead to the mag being unstocked. This would not be such a problem if LWL was primarily sold over the internet or through other distribution methods.

Conversely LWL is also part of the brilliant London art scene so it's very important to write in a way that doesn't alienate any potential readers who may be looking for a way to get entry-level access into the industry, and may not know lots of filming terminology/ conventions. Another important aspect of this scene is the young film-makers who come to participate in London's film screenings and festivals, who would appreciate a more detailed review on many of the films that would be showing on that day.

London Film Festival shows many of the best short films

Film review for little white lies

Film poster idea draft - Elliott

click to enlarge

My draft idea for the short film's movie poster, Showing some of the industry conventions. Because we have not yet taken high quality photos of our actors I instead used public domain images that were very similar to what the final pictures will look like. I could have used screenshots from the video footage but that would have involved rotoscoping (tracing) out each character and would have taken far to much time compared to the stock pics which show the idea just as well.

I have also not set up the billing block because I do not have all the details (such as music used or production company name) and rewriting it will be very easy when I do, thanks to the template produced by Video Copilot (they also do great AE plug-ins.)

As a base start for the poster- and, crucially, to get the correct poster dimensions- I started with this film poster for The Dark Knight. Hopefully there is not any visible influence from this in the completed draft. One poster I have taken influence from, however is the simple black on white text style from 'Submarine' which was one of the film posters I analysed for research. Unfortunately because this is a full length film and mine is not, I could not think of as many applicable review companies as Richard Ayoade's poster had (having 4 star reviews and one quote is, I think, the optimal amount for this poster idea) leaving an under-utilization of dead space at the top of my poster.

This was the guide I used, and which turned out to be very annoying to make. The lines helped in making sure that all components of the poster were justified correctly and that all text remained within the crucial 'safe zone' which can be cut off by printing/framing. The red guidelines show the side margins and the first split of the poster (into horizontal thirds.) This way I can keep all reviews in the top third and titling/billing block etc. in the bottom third. The purple and green guides help insure the reviews are central by cutting the review section into quarters. 

James Bond Casino Royale - Ziaul

This is the main poster of James Bonds Casino Royale. As you can tell their are two images but the more visible one is Daniel Craig. This is because he is the main character but also Daniel Craig attracts a fan base, many people watch James Bond because of him. The main audience is for males of the age of 12-15, it is an action/ thriller film which you would associate with this age group and gender. However this movie poster might attract females as well as most might see him as eye candy. The second main photo is that of a transparent female with smaller images within it. The women and the smaller images are what this film is all about but fitted it the transparent women because no more room wanted to be taken up. The background is a grey colour which means that all the other colours on it are quite visible including the title. The other most visible text is the date of release too show the audience when the film is coming out. Physiologically it is smart as people who read it will go to watch it mainly as it's second most visible text on the poster.
There is a lot of dead space in the top left which is not used by any images or other designs.. some may say it is a poor poster because of so much dead space in the corner.