Who is the target audience - Ziaul and Elliott

Ziaul

Little White Lies is for mature more upper class or educated people. The slick sophisticated design shows it might be for middle/upper class. In comparison to the more bold and loud design of Empire, which is for more average film watchers and less enthusiastic critics. It always writes about films some people never hear about, independent films, these are films which cannot afford to put themselves of cinemas. There are always in depth analysis and knowledge about the film.

This photo represents a LWL survey carried out for the general public to see who reads LWL and who don't read it as much. As you can tell males aged 25-25 are the people who seem to read the magazine the post compared to other age groups.

Elliott

The above infographic is very helpful in determining which classes of people read the magazine, especially the statistic that states exactly half of their sample readership earns over 20k a year (a high percentage compared to many other types of magazine) this would suggest- in theory- that a large chunk of LWL's readership is of an upper class, and this influences the type of vocabulary that would be used in writing my film review: for example saying 'vernacular' instead of 'vocabulary'. To this end it's been pretty much decided for me that I will be the one writing the actual text for the film review, because I write far too posh-ly at the best of times.

The 'Little White Lies' media pack (something given to potential writers/ contributors to help them match the magazines style) also helped by showing that LWL's primary means of UK distribution is in WHsmith's. This means that when writing the review no vulgar or controversial language/ideals can be used as this would violate the type of magazine genre that WHsmith stocks and would probably lead to the mag being unstocked. This would not be such a problem if LWL was primarily sold over the internet or through other distribution methods.

Conversely LWL is also part of the brilliant London art scene so it's very important to write in a way that doesn't alienate any potential readers who may be looking for a way to get entry-level access into the industry, and may not know lots of filming terminology/ conventions. Another important aspect of this scene is the young film-makers who come to participate in London's film screenings and festivals, who would appreciate a more detailed review on many of the films that would be showing on that day.

London Film Festival shows many of the best short films